WHY A WAFFLE?

Why not mobility? Or a lotus flower? Or the symbol of Om?

gathering the ingredients

Waffle is my reminder. Waffle ideology tells us that all Waffle's must be perfectly round or square. Worse, inside this shape is smaller, yet also perfect and symmetric squares. Somewhere it's possible there's a Waffle following Fibonacci Mathematics.

For a long time I viewed life in the same way. That there was a mold I needed to fit into. A Waffle made by a maker. At some point this thought led me into a dark place.

I ran from my emotions so I didn’t have to feel the “bad” stuff. Which left me feeling nothing at all. In the rebuilding of myself I realized the shape of my life was funky.

Through this journey I made a big discovery. Perfect Waffles are only manufactured in a cookie cutter world. Not meant for the assembly line, I realized I may be messy, but I was homemade.

I continue to navigate what my happy little farm looks like. (Cause let's admit it... girl made some mistakes) And that's ok. As long as I 1% my way.

My logo, the imperfect Waffle. It reminds me that my life may seem imperfect. That I have not accomplished “success” by most standards. However… that has no reflection on the flaaaaaava.


@whatsyourwaffle

@whatsyourwaffle

@whatsyourwaffle

@whatsyourwaffle

@whatsyourwaffle

@whatsyourwaffle


Everything. OK, I’ll talk! In third grade, I cheated on my history exam. In fourth grade, I stole my uncle Max’s toupee and I glued it on my face when I was Moses in my Hebrew School play. In fifth grade, I knocked my sister Edie down the stairs and I blamed it on the dog... when my mom sent me to the summer camp for fat kids and then they served lunch I got nuts and I pigged out and they kicked me out!
...but the worst thing I ever done: I mixed up all this fake puke at home and then I went to this movie theater, hid the puke in my jacket, climbed up to the balcony and then, t-t-then, I made a noise like this: hua-hua-hua-huaaaaaaa - and then I dumped it over the side, all over the people in the audience. And then, this was horrible, all the people started getting sick and throwing up all over each other. And I never felt so bad in my entire life!

I’m beginning to like this kid, Ma!
— Chunk’s confession & Jake Fratelli; Goonies, 1985